Your job as Marketer is to promote this great zoo, and get people through the gates! Your task will be to design and create both a print advertisement (e.g. a poster) and a multimedia advertisement (e.g. a video)
First things first, you're going to want to research some of the ways your competition have advertised their zoos. Click the link below to see some print advertisements that have been produced by various zoos.
Google search- Zoo Advertising
After you finish looking at those, take a look at the below example of a video advertisement.
First things first, you're going to want to research some of the ways your competition have advertised their zoos. Click the link below to see some print advertisements that have been produced by various zoos.
Google search- Zoo Advertising
After you finish looking at those, take a look at the below example of a video advertisement.
Creating Your Advertisements
Now it's time to start designing your own!
Remember, you need a print advertisement, which could be a: poster, pamphlet or newspaper ad.
And you need a multimedia advertisement, which should be in the form of a video.
Don't forget to include your zoo's logo, and try to come up with a catchy slogan!
You may choose to create your print advertisement using your own paper, pencil and materials.
Remember, you need a print advertisement, which could be a: poster, pamphlet or newspaper ad.
And you need a multimedia advertisement, which should be in the form of a video.
Don't forget to include your zoo's logo, and try to come up with a catchy slogan!
You may choose to create your print advertisement using your own paper, pencil and materials.
Or you may prefer to create your print ad on the computer. Click on the image on the right to visit Poster My Wall, a free poster design website.
You may wish to use Animoto to create your multimedia advertisement. Click on the image to the left (you will need to sign up, which is free).
Your other option is Viddyad. It also requires you to complete a quick, free sign-up. Click the image to the right to check it out.
Your third option, if you are using filmed footage of yourselves, is Windows Movie maker or iMovie, depending on the type of computer you're on.
It is recommended that your video runs for at least thirty seconds, and is no longer than two minutes.
It is recommended that your video runs for at least thirty seconds, and is no longer than two minutes.